Viewpoints

Industry insights, market outlook reports and commercial real estate
news, and trends from the Coldwell Banker Commercial brand.

Article 1 - 10 of 116
Oct 7, 2026

Experiential Retail and What Consumers Expect From Physical Stores

As consumer expectations evolve, physical retail stores are becoming more than places to make purchases. Today's shoppers seek a combination of convenience, discovery, and meaningful experiences that cannot be replicated online. Coldwell Banker Commercial examines the rise of experiential retail, the growing importance of tenant mix and placemaking, and how retailers are using technology to enhance the customer journey.

Sep 30, 2026

Has Retail Underbuilt Its Way Into a Stronger Future

Copilot said: How is retail real estate thriving after years of industry disruption? Coldwell Banker Commercial takes a closer look at one of the sector's most compelling trends: the impact of a decade of limited new retail development. As retailers continue to seek well-located space and consumers remain engaged with brick-and-mortar shopping, constrained supply is helping create a healthier balance between occupancy, demand, and investment opportunities.

Jul 29, 2026

Lease Length Isn't the Only Conversation Anymore

Commercial real estate leasing is evolving as tenants prioritize flexibility alongside traditional factors like rent and location, driving demand for adaptable lease structures across office, retail, and industrial sectors. CBC explores how shorter lease terms, expansion and contraction options, and customized agreements are reshaping negotiations and creating new opportunities for both landlords and occupiers in a dynamic market.

Jun 5, 2026

ICSC Las Vegas: The Ultimate Retail Event

ICSC Las Vegas 2026 brought together over 25,000 commercial real estate professionals for networking, dealmaking, and industry insights, with Coldwell Banker Commercial at the center of activity. From PropTech innovation and Women in CRE leadership to evolving retail investment trends, the event highlighted strong sector fundamentals, strategic adaptability, and the growing importance of experiential retail and relationship‑driven business development.

Jun 3, 2026

Are Malls Making a Comeback? Reinvention Is Driving Retail’s Next Era

U.S. shopping malls are making a comeback in 2026 as Gen Z drives foot traffic and experience‑driven retail reshapes the industry. From mixed‑use developments to immersive entertainment and social spaces, successful malls are evolving into lifestyle destinations that blend retail, dining, and community engagement, while lower‑tier properties continue to lag.

Apr 15, 2026

Post-Migration Realities: What the New Demographic Map Means for CRE

A shifting U.S. population trend is reshaping commercial real estate strategy, as the once‑dominant Sun Belt migration surge normalizes and growth disperses across a wider set of markets. By analyzing new Census data, moving patterns, and sector‑specific implications, Coldwell Banker Commercial explains why CRE investors must look beyond headline migration stories and focus on long‑term economic durability, job creation, and the evolving definition of a “growth market.”

Mar 11, 2026

Malls: Why Some Thrive While Others Collapse

Coldwell Banker Commercial explores why luxury and experiential malls are thriving while lower-tier centers decline, and learn when to sell, reposition, or convert retail properties in 2026.

Feb 4, 2026

2026 CRE Outlook: Stabilization, Selectivity, and the Return of Capital

Commercial real estate enters 2026 with renewed stability as easing interest rates, narrowing bid‑ask spreads, and selective capital deployment create a more confident, yet disciplined, investment climate. Explore how sector performance, technology adoption, and shifting investor sentiment are shaping the next phase of the CRE cycle and defining where opportunity emerges next.

Dec 31, 2025

2025 in Review: CRE Enters the Performance Era

In 2025, commercial real estate shifted from growth narratives to operational performance, redefining strategy for 2026. From repricing transparency and disciplined debt structures to insurance volatility, power readiness, and AI adoption, CRE leaders must focus on execution, resilience, and precision to outperform in the next cycle.

Dec 17, 2025

From Vacancy to Vitality — How Adaptive Reuse Is Becoming CRE’s Most Bankable Strategy

Adaptive reuse is emerging as commercial real estate’s most powerful strategy, transforming vacant offices, malls, and hotels into vibrant mixed-use spaces that deliver faster returns and lower carbon footprints. Explore how conversions reduce costs, unlock tax incentives, and align with sustainability goals to create resilient, future-ready assets.

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